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We use two types of artwork when doing imprint and standard printing work.
1) Raster Art or bitmap graphics are used mostly when printing for newsprint or on other paper products. Raster Art produces a great looking image on paper items.
2) Vector Art is used when imprinting logo or text onto tangible objects such as ink pens, hats, ice coolers, etc. basically all types of metal, plastic, fabric, etc.
The differences between Raster Art and Vector Art are quite simple but very important issues to know when reproducing a logo onto certain items. Raster Art looks great at the size that it was created at and can only be adjusted a small amount before it begins to lose its clarity. Vector Art on the other hand is very adjustable and can be easily manipulated to meet the dimensions of any imprint area.
RASTER ART FILES:
JPEG, GIF, TIFF, PSD, PDF, etc.
VECTOR ART FILES:
Adobe Illustrator, Corel Draw, SVG, etc.
If you have a logo that has been created in Raster Art and it needs to be converted into Vector Art contact us for conversion details and rates. Click here.
